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Branding for UpwardFi a fractional controller and accounting services provider.
Working with this client was great. They wanted colors, geometric shapes, and a design that represented creativity — something that didn’t look too serious or scream numbers. Here is a sneak peek
Perfect color balance 🎨
I'm glad you like it!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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You’re looking for a designer and land on one of these.
Same person, same photo, two very different introductions.
Which one makes you want to see their work?
70 voted
52%
64 voted
48%
134 votes
Closed
the two intros feel very different. which one won?
One of my first solo projects for an AI startup, around two years ago.
I worked directly with BRYO’s two founders, taking the brand from early strategy through to a complete visual system and the touchpoints they needed to start putting it into the world.
Looking back, there’s a lot I’d approach differently now. But that’s also what I like about revisiting older work. It was a huge learning experience and one of the first projects where I got to think about a brand as a whole system, not just an identity.
And the nice part: it did its job.
The brand carried BRYO through those early two-person stages, and the identity is still part of the company today as they’ve secured funding, grown the team and moved forward with a pretty ambitious vision for industrial AI.
Finally put the full case study together here ↓
Premium Design :)
Ad creatives from my last case study. Which one's your favorite?
50 voted
62%
31 voted
38%
81 votes
Closed
Nice work as usual! Option B gives the copy so much room to land effectively next to the product framing.
