Ad creatives from my last case study (https://contra.com/p/FRvZ2lg6-lemme-social-media-design-and...Ad creatives from my last case study (https://contra.com/p/FRvZ2lg6-lemme-social-media-design-and...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
B. In A the body shot is carrying the whole claim, so the copy has nothing left to do — it just labels the picture. B splits the work: the ice cream sets up the objection and "sweet treat, no bloat" answers it in four words, which is about all anyone reads at thumbnail size in...
Option B's beach energy sells the lifestyle instantly, but "bloat, handled" in A is such a blunt hook it almost dares you to look away. Did the vote split end up matching your gut pick when you were putting these together?
Same brand. Same palette. Two completely different proposals for a real estate developer.
A: An isotype built from blocks. Geometric, precise, the language of construction. It says we build.
B: Custom lettering with movement. Warmer, more editorial. It says we build places you’d want to live in.
My vote is B, Milagros. Custom lettering with movement has real editorial warmth, which suits a developer selling places people actually want to live in.