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Taste Test
Ad creatives from my last case study. Which one's your favorite?
25 votes
Ends in 1d
B. In A the body shot is carrying the whole claim, so the copy has nothing left to do — it just labels the picture. B splits the work: the ice cream sets up the objection and "sweet treat, no bloat" answers it in four words, which is about all anyone reads at thumbnail size in...
Nice work as usual! Option B gives the copy so much room to land effectively next to the product framing.
B IS AMAZING!!
Option B!
Option B's beach energy sells the lifestyle instantly, but "bloat, handled" in A is such a blunt hook it almost dares you to look away. Did the vote split end up matching your gut pick when you were putting these together?
B delivered what it was asked!
Perfect way to advertise a product
You are welcome
B communicated the message perfectly
B
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