Honey should taste like somewhere 🍯 Spent the past week designing BEELINE, a single-apiary honey brand built on one idea: every jar comes from a specific place and time, so the packaging should show it. No hexagons, no cartoon bees, no wooden crates. Just one thin line, the flight path of a bee from hive to flower, drawn short and direct for acacia, long and tangled for buckwheat. Four varieties, four colors, four routes. 🐝 Sometimes the most honest thing a jar can say is where it’s been.