How do you turn a brand mascot into a visual system people actually remember?
π Our lynx represents sharp thinking, curiosity, and attention to detail.
For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.
Same identity, different emotion.
Which texture fits the Lynksen identity best - flowers, grass, or something else? πβ¨
The motion and texture exploration make the mascot feel more alive. Itβs a nice reminder that a brand system can have many moods while staying recognizable.
One of the best designs Iβve seen today. Really solid work π keep pushing. Translating these unique asset textures directly into a dynamic landing page experience would look absolutely insane
The chrome liquid version is my pick, it makes the lynx feel alert and almost predatory which lines up with sharp thinking better than grass or flowers would. The floral one is gorgeous but reads more like a seasonal campaign asset than the core identity.
Hot take: Interaction isn't just decoration. It is the brand
I built this visual concept for a Peptides brand using WebGL and fabric physics. The fluid motion isnβt a gimmick itβs the core identity.