How do you turn a brand mascot into a visual system people actually remember?
π Our lynx represents sharp thinking, curiosity, and attention to detail.
For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.
Same identity, different emotion.
Which texture fits the Lynksen identity best - flowers, grass, or something else? πβ¨
The motion and texture exploration make the mascot feel more alive. Itβs a nice reminder that a brand system can have many moods while staying recognizable.
The chrome liquid version is my pick, it makes the lynx feel alert and almost predatory which lines up with sharp thinking better than grass or flowers would. The floral one is gorgeous but reads more like a seasonal campaign asset than the core identity.
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.
View the full case study. Building a skincare brand? Letβs talk about your identity and packaging.
We got a chance to bring these seven characters to life, including building a fully custom Shopify store for Mental Reps Co., a performance-psychology brand that teaches kids the mental game.