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Brand Identity + Packaging Design + 3D Visuals for ONGI
Ongi is a contemporary kimchi brand inspired by centuries of Korean fermentation.
The brand is named after the traditional earthenware vessels used to ferment kimchi.
We developed a complete visual identity that honors tradition without being defined by it. The packaging design is inspired by the Korean Onggi jars. We retained the clay lids and paired it with a glass bottle.
3D Product Visualizations: https://www.instagram.com/grimm.3dgameartist/
Cool design
Good!!!
impressive
Nice 🔥
Amazing!
this is soo gooooddd.
The packaging looks really good. I like how the Korean inspiration comes through without making it feel too busy.
Naming the brand after the ongi vessel rather than the kimchi itself is the strategic move that makes this work, it roots the identity in the process and heritage instead of the product on the shelf, which gives a fermentation brand room to extend a range later. Keeping a real...
great!
The design choices make the brand instantly recognizable. 😍
Keeping the clay lid but swapping the vessel body for glass is the detail that carries the whole "honors tradition without being defined by it" line — the material people actually touch stays real, while the part that needs to sit on a shelf and show the product gets to modernize.
Nice job done
the clay lid on the glass jar is a smart touch. kimchi looks tasty too
the earthenware thing tying into the name is a nice touch
loved the branding.
Nice
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