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CREATIVE DIRECTION CONCEPT FOR IKEA
A self-initiated summer campaign that brings familiar IKEA furniture into an unexpected underwater world. Through colour, surreal environments and recognisable design, the concept explores how the feeling of home can exist anywhere.
Concept and Creative Direction by Catherine Tachtali.
Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with IKEA.
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I wanted to experiment with something beyond traditional landing pages.
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Would you use this approach for a real brand website?
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scroll driven 3d, how heavy is it to load?
Oasis — Padel & Tennis Booking Platform
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Rather than placing the booking form on a neutral background, I anchored it directly over a full-bleed, golden-hour photograph of the real court. Before a user even looks at a date picker, they’ve already felt the atmosphere — that emotional context does more for conversion than any copy could.
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Woww I love the video in the back!! 😍