Catherine Tachtali - Concept Artist | ContraWork by Catherine Tachtali
Catherine Tachtali

Catherine Tachtali

Video Director, Motion Designer, Expert Editor, AI Creator

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Athens, Greece

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Athens, Greece

Cover image for CREATIVE DIRECTION CONCEPT FOR IKEA A
CREATIVE DIRECTION CONCEPT FOR IKEA A self-initiated summer campaign that brings familiar IKEA furniture into an unexpected underwater world. Through colour, surreal environments and recognisable design, the concept explores how the feeling of home can exist anywhere. Concept and Creative Direction by Catherine Tachtali. Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with IKEA.
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Cover image for Creative Direction for Adidas
Creative Direction for Adidas This self-initiated campaign challenges the narrow and often predictable image of athleticism. It presents movement as something deeply personal, shaped by individuality rather than age, physical ability or conventional ideas of performance. By bringing together unexpected casting, sportswear and high-fashion portraiture, the images place every subject at the centre of the adidas world with confidence and presence. Diversity is not treated as an exception or explained through inspirational narratives. It is shown naturally, as part of what movement looks like today. The campaign celebrates the idea that strength can take many forms, style has no limits and every body has its own way of moving. Concept and Creative Direction by Catherine Tachtali. Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with adidas.
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Cover image for CREATIVE DIRECTION FOR LEGO A self-initiated
CREATIVE DIRECTION FOR LEGO A self-initiated campaign exploring how one small brick can become the beginning of an entire universe. Following a LEGO astronaut through colourful worlds, the campaign turns building into discovery. Each scene represents a new possibility created through play, curiosity and imagination. LEGO remains at the centre of the story, not simply as a toy, but as a tool for creating anything the mind can imagine. Concept and Creative Direction by Catherine Tachtali. Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with the LEGO Group.
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Cover image for CREATIVE DIRECTION FOR HELLOFRESH A self-initiated
CREATIVE DIRECTION FOR HELLOFRESH A self-initiated campaign built around the idea that every meal can feel like a small escape. Inspired by destinations including Italy, Mexico, Morocco and Japan, the campaign combines recognisable places with authentic dishes, fresh ingredients and the HelloFresh box. Each image transforms an everyday dinner into an invitation to discover a different culture and flavour, without leaving home. Concept and Creative Direction by Catherine Tachtali. Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with HelloFresh.
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