CREATIVE DIRECTION FOR LEGO A self-initiated

CREATIVE DIRECTION FOR LEGO

A self-initiated campaign exploring how one small brick can become the beginning of an entire universe.

Following a LEGO astronaut through colourful worlds, the campaign turns building into discovery. Each scene represents a new possibility created through play, curiosity and imagination.

LEGO remains at the centre of the story, not simply as a toy, but as a tool for creating anything the mind can imagine.

Concept and Creative Direction by Catherine Tachtali.

Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with the LEGO Group.