CREATIVE DIRECTION FOR HELLOFRESH A self-initiated
Catherine Tachtali
CREATIVE DIRECTION FOR HELLOFRESH
A self-initiated campaign built around the idea that every meal can feel like a small escape. Inspired by destinations including Italy, Mexico, Morocco and Japan, the campaign combines recognisable places with authentic dishes, fresh ingredients and the HelloFresh box.
Each image transforms an everyday dinner into an invitation to discover a different culture and flavour, without leaving home.
Concept and Creative Direction by Catherine Tachtali.
Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with HelloFresh.
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Posted Sep 8, 2026
CREATIVE DIRECTION FOR HELLOFRESH A self-initiated campaign built around the idea that every meal can feel like a small escape. Inspired by destinations incl...
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