CREATIVE DIRECTION CONCEPT FOR IKEA A
Catherine Tachtali
CREATIVE DIRECTION CONCEPT FOR IKEA
A self-initiated summer campaign that brings familiar IKEA furniture into an unexpected underwater world. Through colour, surreal environments and recognisable design, the concept explores how the feeling of home can exist anywhere.
Concept and Creative Direction by Catherine Tachtali.
Independent speculative project created for portfolio purposes. Not commissioned by or affiliated with IKEA.
Like this project
Posted Sep 8, 2026
CREATIVE DIRECTION CONCEPT FOR IKEA A self-initiated summer campaign that brings familiar IKEA furniture into an unexpected underwater world. Through colour,...
Likes
0
Views
0
