The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
SURCO | Latin Bar & Restaurant Brand Identity
SURCO is a Latin bar and restaurant in Los Angeles where food, cocktails, vinyl and nightlife come together.
I developed a complete visual identity designed to feel warm, energetic and contemporary, without relying on the usual visual clichés associated with Latin restaurants. The system combines bold typography, a rich color palette, and art direction inspired by late nights, shared tables, music and the atmosphere of the bar.
The identity was extended across menus, signage, social media, printed materials and environmental applications, creating a flexible system that feels recognizable across every touchpoint.
Services: Brand Identity, Logo Design, Art Direction, Visual System, Graphic Design
Full project:
https://www.behance.net/gallery/255628447/Surco
beautifully done!
Thank you! Really glad you liked it.
Beautiful work!
Thanks!
Beautiful work!!💯
Thank you so much!
Good Work!!!
Thank you so much!
Beautiful!
Thank you! Really appreciate it.
Warm and energetic without going tropical-cliche is a hard needle to thread for a Latin restaurant brand, nice work avoiding that trap.
Thank you! That balance was definitely something I wanted to preserve, so I’m really glad that came through.
Beautiful 😍 Work
Thank you so much! Glad you liked it.
Such a strong visual identity🔥 The typography especially caught my eye.
Thank you! So happy the typography stood out to you.
So elegant and premium! The red 🤩
Thank you so much! So glad you liked the red ❤️
Beautiful work!
Thanks
Looks fantastic! 😄
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
Not every growing brand needs to look dynamic to feel ambitious.
With Auren, the challenge was almost the opposite.
The brand needed to work across real estate, development and wellness without becoming a generic identity trying to fit everything.
So the direction became more restrained, solid and precise.
Less visual noise.
More consistency to support different sides of the business.
For me, that’s one of the most interesting parts of building brands meant to last:
flexibility doesn’t have to mean losing personality.
Full project: https://www.behance.net/gallery/255378471/Auren
the Auren book mockup looks nice. did you make the logo too?
The idea for Puddin’ was to create a dessert brand that felt playful, nostalgic, and full of personality. I didn’t want it to look like just another polished food brand. I wanted the identity to feel warm, slightly quirky, and something you’d actually want to interact with.
So we built the visual direction around soft, playful colours, expressive typography, and a hand-drawn illustration style.
This is where we started, turning the personality of Puddin’ into a visual language.
Brand DesignLogo DesignPackaging DesignAdobe After EffectsAdobe IllustratorAdobe Photoshopbrandidentitybrandcollateralpackagingdesign
Love it. Looks unique to me!
Project Showcase: Brand Identity Design for Burger Lover 🍔🎨
As a designer working with small businesses, I recently led the visual identity design for Burger Lover, a fast-casual restaurant looking to establish a distinct, memorable presence in a competitive market.
My focus was on translating the brand’s core personality into a clean, cohesive visual system that bridges the gap between digital marketing and physical packaging.
Key Design Deliverables
Logo & Visual Identity: Crafted a modern, scale able mark built for high legibility on everything from app icons to storefront signage.
Packaging & Touch points: Designed branded takeout boxes, custom burger wraps, and sticker seals engineered to create an elevated unboxing experience.
Color Palette & Typography: Paired appetite-stimulating primary tones with strong display typography to establish instant visual recognition.
Social & Marketing Assets: Developed structured templates to ensure consistent visual hierarchy across digital channels.
I’d love to get feedback from fellow designers! How do you feel about the packaging layout and visual balance? Any insights on the typographic hierarchy would be greatly appreciated.
Sick 🔥