Three product phases, one design problem that kept changing shape.

I started out designing individual templates. Then the product shifted to a system that had to look good without knowing what content someone would add. Then it shifted again, and I wasn't designing layouts anymore, I was defining the visual style an AI follows to build them.

Same underlying skill the whole way through, just under tighter rules each round. New case study is up if you want the full breakdown.

Full breakdown here