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How do you turn a sense into a symbol?
Sensorium is a luxury wellness brand from Dubai built around the connection between the senses, the body and emotional wellbeing.
For this project, I created a visual language around the five senses, with a unique symbol for each one. Each symbol is built within the same circular structure, giving the elements shared proportions and a cohesive relationship, while keeping enough movement to work across different scales, textures and applications.
How important is visual cohesion to you when building or evaluating a brand system, and how do you approach it?
This is a beautiful way to turn an abstract sense into a system—the shared geometry makes the five symbols feel related without flattening their individual character. The balance between repetition and movement should give the identity a lot of range across touchpoints.
Footer exploration for an AI-powered platform built for B2B sales teams.
Which one would you pick — 1 or 2?
27 voted
40%
41 voted
60%
68 votes
Closed
The blue footer feels more confident for a B2B sales product—the contrast gives the navigation and CTA a clearer presence. I’d pick Blue Footer.
Do you ever try breaking the site you're interacting with?
I'm always thinking "what will people try to do" and then coming up with a solution for it. If I saw a card like this I'd try to pick it up. Then once I discovered it was draggable, I'd try seeing what happens if I throw it outside the browser.
What do you think?
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