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This is another completed Branding made for Origena. Most garden brands go one of two ways: sterile big-box retail, or hand-lettered cottagecore. Origena sits between them. The name comes from origin the belief that growing things is less about buying a plant and more about understanding where it came from and what it needs next.
The symbol is the whole idea compressed: a sprout reaching up, a seed curled below, and the horizon line of soil between them. It works as a standalone mark, an oversized graphic device on apparel and tote bags, and a cropping element across signage.
Looks amazing!
Thanks Celia
amazing 👍
Nice work Alex🎉
Amazing work
cuteeeee very nice
Outstanding brand identity — modern, distinctive, and versatile.
Excellent use of color and typography 👌
nice
The line about understanding where a plant came from and what it needs next made me think of the plant tag, more than the logo. That's where a buyer decides in the aisle. Did you design the care labels too, or does the mark carry the system on its own there?
Love the positioning! Sitting between big-box sterile and cottagecore is a smart gap to own. Branding feels organic and premium. Great work!
Sitting between big box and cottagecore is a really nice space to own. The name and story fit together so well.
Looks Balance
Wonderful!
Wonderful execution
Really like how the symbol tells the brand’s story without needing extra explanation. That balance between natural and refined feels perfect for a gardening brand.
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