The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Is minimalism doing this label a favor, or losing what made it charming? 🤔
Found this while flipping through a Japanese book of vintage canned food labels and decided to give one a rework. Same ham, completely different shelf presence.
Vintage approach: hand painted illustration, full color, a lot happening at once.
Modern approach: vectorial line work, no color, one pattern and narrow type system holding the whole label together.
I need to know, if these two were sitting next to each other in a store, which one would you actually reach for?
44 votes
Ends in 15h
I prefer the Vintage Approach.
Sort of related: When I was reading your description for the Modern Approach and you wrote "...no color...", I suddenly remembered an article I read some time ago that talked about "how the world has gradually been losing its color" especially in...
Oh I read that article, it's actually really interesting that you brought it up. I agree!
Anita Both are great😊
Well thank you! But which one would you choose if you had to?
Maybe Vintage Approach
Cool!!
Love the layout and attention to detail. Nice job!
Thank you! But which one would you choose? 🤔
vintage wins it for me, It always has
Superb work
Love the side-by-side comparison! The vintage approach has so much charm
I personally prefer Vintage not just because of how it looks, but because of what the product is and the psychological effect it creates. It’s more about how close and familiar it feels to me, not simply that it looks better. It’s what I’m used to.
I always think of it like my...
Awesome input, I really appreciate it!
Both would grab my attention. For food I think it would depend on other details, but there's something so cool about how they used to use typography in the past. 🥹
I agree, and also the illustrated elements look more "crafty" and "home made", do you know what I mean?
I think I agree!!
vintage for me tbh, the hand painted bit is the whole charm
Both approaches work beautifully in their own way.
Modern Approach
Such an interesting rework, I’d probably reach for the vintage one first the hand-painted illustration has so much personality and charm. But the modern version definitely feels more refined and contemporary. Both work, just in very different ways! ✨
Such a great input, thank you!
this really amazing
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
A hero section is more than just a beautiful screen. It sets the tone for the entire experience and shapes the user's first impression within seconds.
Here we explored two approaches. The first keeps the focus entirely on the featured product, while the second introduces supporting collection previews to provide more context and encourage exploration.
Both communicate the same message, but they guide attention differently.
Which one would you choose - 1 or 2?
42 voted
49%
44 voted
51%
86 votes
Closed
Option 2 feels stronger; the supporting previews add context without distracting from the hero product.
Focus — Immersive Visual Storytelling Experience 🌺✨
Focus is a bold digital concept created for a curated platform that brings together visual stories, creative direction, and immersive editorial content.
The goal was to make every screen feel emotional, cinematic, and highly engaging while keeping the browsing experience clear and intuitive. The visual direction combines deep pink tones, layered imagery, soft transparency, and oversized typography to create a strong sense of atmosphere from the very first interaction.
Special attention was given to:
• a dramatic hero section built around visual storytelling and emotional impact;
• editorial compositions that blend photography, typography, and motion-inspired elements;
• responsive mobile screens designed for immersive browsing and content discovery 📱;
• story cards that help users explore collections through clear visual hierarchy;
• soft glassmorphism effects and layered gradients that add depth without overwhelming the interface;
• simple navigation and directional controls that keep the experience intuitive;
• a scalable visual system suitable for creative portfolios, digital magazines, and art-focused platforms.
The result is a memorable digital experience that turns content discovery into something more expressive and immersive — helping every visual story feel distinct, emotional, and worth exploring 🎨
Looking to create a bold digital experience for your creative, fashion, art, or lifestyle brand? Let’s build something people remember 💫
Wowww🤩🫠
Instagram carousels from my last ad creative project for a luxury hospitality brand. Which one do you like better?
14 voted
74%
5 voted
26%
19 votes
Closed
B for me