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Taste Test
Hey everyone! 👋
Working on Cortiva, an AI-first hospital branding project.
I've already finalized the color direction, but I thought it would be fun to explore two different moods.
Option 01💚 or Option 02? 💜
Both have their own personality, and I'm curious to see which one you prefer!
Let's see which one wins! 👀
5 voted
33%
10 voted
67%
15 votes
Closed
Option 01 for me. Green gets to "care" faster in a hospital setting, while the violet pulls the whole system toward a tech product. Since the identity is AI-first, I'd be curious whether you want patients to read it as clinical or as friendly first.
Great work
Honestly my heart go to Option 02 but both of them are great choice❤️❤️
Great job Kiran 🎉🎉🎉
Pardon Kiran❤️
Cool work
Your shot is exceptional. I'm overwhelmed with the quality of work!
Maybe it's a personal preference but I like the purple. But tbh, it's good to steer away from the typical "health" green.
Green 01
Both directions are strong, but I'm leaning towards Option 01. The green feels instantly like "care" and trust, which is perfect for a hospital. Option 02 looks more techy and premium. Curious, which mood are you aiming for - clinical and calm, or friendly and modern?
That balance is exactly what makes a brand stand out, Kiran! Too much tech can feel cold, too much human can feel old-fashioned. Modern + trustworthy + welcoming is the perfect sweet spot.
Going with Option 02 here, Kiran. Green reads care in the classic sense, but purple gives Cortiva a more distinctive identity, which fits the AI-first angle of the brief better.
Both explorations are sooo good! I'm a fan of purple but for this one I'd pick green/blue, option 1. You did an amazing job!
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