The dog and bird pairing in the logo instantly reads farm life without leaning on the usual cliches. What was the client's reaction when they first saw it next to the packaging?
"It's your farm. Post it." is a smart line, it turns the campaign into something farmers actually want to share instead of just look at. The milk bottle label holds up well at that small size too.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.