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The lavender mark and silver/charcoal presentation strike a great balance between technical credibility and a softer, more approachable tone—especially paired with the clear “complex data” message.
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Bem came in with logo marks and colors, and we're looking for an identity to call home. After doing some research and inspiration exercises, we came up with this concept, which I absolutely love.
That recurring blue square feels like it could carry the whole brand on its own eventually. Did bem come in already sold on going this abstract, or did you have to build the case for it internally?
Introducing Boutique ABOVE.
A house for postmodern lighting — pieces that treat a lamp as architecture, not accessory.
Full case study dropping soon.
I love it!
OOZY is a contemporary cookie brand built around one simple idea: good cookies should get a little messy.
Think warm, soft centres, melted chocolate, chunky textures and unapologetically indulgent flavours.
I’m exploring two directions for the wordmark, which one feels more OOZY? 👀
13 voted
59%
9 voted
41%
22 votes
Closed
Option 2 is giving me more of an icecream brand look.