I migrated Pi-lit's site from WordPress to a custom-coded, AI-native website with its own hosting. The result:
-A scalable design system that also supports their ecommerce
-30+ pages with consistent branding throughout
-Animated illustrations of their scenes and products that bring the roadway safety story to life
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Huge upgrade! Moving from WordPress to a custom AI-native build with 30+ pages while keeping branding consistent is no small task. The scalable design system + animations sounds like a game changer for them. Great work!
Moving 30+ pages off WordPress and keeping the branding consistent is no small job. The animated car and roadway scene makes a safety product feel way more approachable than usual.
Moving Pi-lit off WordPress with 30+ pages and still keeping the branding consistent is no small job. The animated roadway scenes are a great way to explain a product that's hard to show in photos.
Moving off WordPress to a custom build is a big call, but the payoff shows here. Keeping 30 plus pages and the ecommerce side consistent through one design system is the part most teams underestimate.
For our own Little Fight NYC site, the brief was to make technology feel approachable. The clay neighborhood brings the brand to life; the copy gives visitors clear routes into websites, tech support and custom software.
My takeaway: a distinctive visual should invite people in, then make the next step easy.
The clay neighborhood concept makes tech feel so grounded and approachable! That tactile 3D style paired with the dark background works remarkably well. Is the neighborhood rendered as interactive 3D/Spline or a lightweight pre-rendered animation?