Little Fight NYC — a clay neighborhood, built for the web

A little fight. A big difference.

Little Fight NYC’s own website brings websites, tech support, consulting and custom software into one clear story for independent businesses.

The visual direction pairs a clay New York neighborhood with expressive characters, miniature workspaces and textured orange controls. The homepage turns the services into places and objects people recognize: a shop, a studio, a home office, a printer and a router.

The copy stays practical: help customers choose you, get back to work, make the next move clear, and turn repeat work into a tool. Real client work sits inside the visual world, connecting the brand’s personality to the work behind it.

Project type: Little Fight NYC’s own brand website. Scope: website design, development, copy and an interactive clay visual experience. Live website: https://littlefightnyc.com/