Little Fight NYC Website: Approachable Tech Through Clay DesignLittle Fight NYC Website: Approachable Tech Through Clay Design
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A little fight. A big difference.
For our own Little Fight NYC site, the brief was to make technology feel approachable. The clay neighborhood brings the brand to life; the copy gives visitors clear routes into websites, tech support and custom software.
My takeaway: a distinctive visual should invite people in, then make the next step easy.
Post image
Timothy's avatar
The clay neighborhood is such a clever way to make tech feel human, David. That hand-built warmth plus clear routes into websites, support and custom software is a lovely pairing. Distinctive and inviting indeed.
Kishan's avatar
The clay neighborhood concept makes tech feel so grounded and approachable! That tactile 3D style paired with the dark background works remarkably well. Is the neighborhood rendered as interactive 3D/Spline or a lightweight pre-rendered animation?
David's avatar
Pre-rendered animation so the cat stretches and takes a nap on stand by and you can click the pigeon for a surprise.
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