Common Ground is such a fitting name for an inclusive sports community. The wordmark over that cafe scene feels warm and welcoming, exactly the tone a passion project like this should have.

the wordmark over the cafe scene feels so warm. good passion project pick

Common Ground - love the name and the vibe! Such a clean brand lockup. Passion projects always hit different!

wow, i really like this aesthetic... and you made it soo clean!!

The sneaker crop with the wordmark sitting right over it works well. Feels active without trying too hard.

Active third spaces like these thrive when the beginner feels connected to the veteran, and I think you seriously captured that well with Common Ground's message. Excellent stuff Serena!

Superb!!!!!!

The wide italic wordmark already feels like it's moving, which suits a sports community, and it holds up over very different footage. Did you build the type around the imagery, or pick the footage once the mark was locked?

super cool project! the typographic work is impeccable and super interesting

Amazing visuals 👌🏼

wow crazy the whole lockup looks and sit very well

Love this.