Adidas Scouting Camp — Editorial & Brand Lifestyle Photography at Adidas Gran Vía A dual-location...Adidas Scouting Camp — Editorial & Brand Lifestyle Photography at Adidas Gran Vía A dual-location...
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Sara Zuluaga
• Jul 29
Adidas Scouting Camp — Editorial & Brand Lifestyle Photography at Adidas Gran Vía
A dual-location commercial and editorial photography campaign for the Adidas Scouting Camp in Madrid—an elite program gathering top-tier youth prospects from across Europe (UK, Denmark, Netherlands, and Belgium). The shoot seamlessly bridged two distinct environments: high-energy athletic sessions at the Royal Spanish Football Federation (RFEF) complex in Las Rozas, and an exclusive lifestyle session at the Adidas Flagship Store on Gran Vía.
The Creative Challenge & Solution
The goal was to deliver a versatile photo suite that went beyond standard sports coverage. The challenge lay in adapting lighting and composition between two opposite scenarios: capturing dynamic, natural portraits of coaches and athletes on the pitch under daylight conditions, and crafting sharp, fashion-forward editorial shots inside a high-end retail environment.
Visual Approach & Key Highlights
1. In-Store Editorial & Lifestyle (Gran Vía): Stylized portraits leveraging flagship architecture, neon accents, and urban streetwear framing to showcase Adidas apparel.
2. On-Field & Coach Portraiture (RFEF Las Rozas): Candid and focused athletic portraits directly on the grass, capturing the presence, intensity, and leadership of coaches and players in their natural element.
3. High-Performance Context (Valdebebas & RFEF): Documenting elite tactical environments with a refined commercial finish.
Scope of Work: On-location Editorial & Sports Photography, Talent & Coach Direction, Creative Lighting, Photo Editing & Color Grading.
Locations: Adidas Gran Vía, RFEF Las Rozas & Valdebebas (Madrid, Spain).
Completed work
Art DirectionPhoto RetouchingAdobe LightroomAdobe PhotoshopPhotography
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