Raddivus is an AI marketing platform for small businesses and solopreneurs. It connects to your Meta Ads account and gives you an AI copilot that can analyze your campaigns, generate ad images and videos, draft Instagram content, and make account changes, all from one place. It also includes standalone tools for creating ads from scratch or from a competitor’s ad, with your brand applied automatically.

We built Raddivus around a bold, playful visual identity designed to stand out in the AI advertising space. The system combines expressive typography, strong colors, and a distinctive Rad mascot to give the brand more personality and make it instantly recognizable.

The identity was designed to be flexible and scalable across every touchpoint. Our partnership with Raddivus is ongoing, as we continue applying the brand directly to the product experience and evolving the system as the platform grows.

The Raddivus logo is a wordmark paired with a custom lettermark icon — a stylized "R" that doubles as a character. The counter of the R forms an eye, giving the mark a face, a personality, and a point of view. It's not just a logo. It's a mascot in disguise. The icon is the heart of the Raddivus identity. Designed to feel alive, the R-character communicates through its eye — a simple circular element that shifts expression depending on context. The result is a dynamic logo system with multiple "faces".