Sara Zuluaga
Photographer & Visual Content Creator for Brands and Product
New to Contra
Sara is ready for their next project!
Adidas Scouting Camp — Editorial & Brand Lifestyle Photography at Adidas Gran Vía
A dual-location commercial and editorial photography campaign for the Adidas Scouting Camp in Madrid—an elite program gathering top-tier youth prospects from across Europe (UK, Denmark, Netherlands, and Belgium). The shoot seamlessly bridged two distinct environments: high-energy athletic sessions at the Royal Spanish Football Federation (RFEF) complex in Las Rozas, and an exclusive lifestyle session at the Adidas Flagship Store on Gran Vía.
The Creative Challenge & Solution
The goal was to deliver a versatile photo suite that went beyond standard sports coverage. The challenge lay in adapting lighting and composition between two opposite scenarios: capturing dynamic, natural portraits of coaches and athletes on the pitch under daylight conditions, and crafting sharp, fashion-forward editorial shots inside a high-end retail environment.
Visual Approach & Key Highlights
1. In-Store Editorial & Lifestyle (Gran Vía): Stylized portraits leveraging flagship architecture, neon accents, and urban streetwear framing to showcase Adidas apparel.
2. On-Field & Coach Portraiture (RFEF Las Rozas): Candid and focused athletic portraits directly on the grass, capturing the presence, intensity, and leadership of coaches and players in their natural element.
3. High-Performance Context (Valdebebas & RFEF): Documenting elite tactical environments with a refined commercial finish.
Scope of Work: On-location Editorial & Sports Photography, Talent & Coach Direction, Creative Lighting, Photo Editing & Color Grading.
Locations: Adidas Gran Vía, RFEF Las Rozas & Valdebebas (Madrid, Spain).
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Real Madrid Experience — Brand & Experiential Photography for Coerver UK & Adidas
Documenting the Real Madrid Experience in Madrid, Spain—an immersive program designed by Coerver UK in partnership with Adidas. The initiative brings international youth players and their families into the environment of professional football, featuring intensive training sessions at Real Madrid’s Training Complex (Valdebebas) and an exclusive tour of the Santiago Bernabéu Stadium.
Client Trust & Partnership (Repeat Hire) This project marked the third time Coerver UK trusted me to document their international sports experiences in Spain. Recurring collaborations like this allow for a deeper understanding of the brand's narrative, visual standards, and overall tone over time.
The Creative Challenge Sports storytelling requires balancing fast-paced athletic action with intimate, candid human moments. The key goal was to build immediate trust with international families and maintain an unobtrusive presence, capturing authentic emotions without disrupting the natural flow of the event.
Visual Approach & Delivery
1. Dynamic Action Coverage: Documenting high-intensity drills with technical precision.
2. Candid Storytelling: Capturing raw reactions—the wonder of entering the Bernabéu, focus before drills, and shared family celebrations.
3. Brand Integration: Seamlessly incorporating Adidas and Coerver UK visual elements into natural, non-staged compositions.
Scope of Work: On-location Documentary Photography, Event Coverage, Photo Editing & Color Grading.
Location: Madrid, Spain.
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Specialty Coffee Menu Re-Design & Food Photography (https://tornasolestudionomada.com/la-cabra-loca-cafe)
Redesign and layout of menu for print and digital display for a Colombian Specialty Coffee Shop. The project focused on clear structure, typographic hierarchy, and brand consistency. A curated selection of my own food photography was integrated to highlight selected dishes, incorporated subtly to support the content without overwhelming the layout.
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Personal Branding Photography for Psychologist in Madrid | Web & Portfolio Shoot
A tailored Personal Branding Photography session developed for the launch of Antonia’s new personal website and private psychology practice in Madrid.
The main objective was to craft a visual identity that radiates trust, empathy, professionalism, and warmth—essential qualities to build rapport with prospective clients and establish a strong presence in the digital mental health space.
Deliverables Included:
- Professional Hero Portraits (Optimized for Website Headers & Landing Pages).
- Narrative "In-Action" Shots.
- Detail & Lifestyle Content (Tailored for Social Media and Service Cards).
- High-end, natural photo editing and color grading.
Scroll through the gallery below to see how we transformed an independent practitioner’s personal brand into a compelling visual narrative.
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