Wooaah! Finally had the time to make a full case study of this project. I'm so super proud of eve...Wooaah! Finally had the time to make a full case study of this project. I'm so super proud of eve...
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Chris's avatar
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max
โ€ข Aug 18
Wooaah! Finally had the time to make a full case study of this project. I'm so super proud of everything we've built here! ๐Ÿ˜Šโœจ
This project was super exciting. We had a very simple branding, connected to a complex product, ready to make the step to an enterprise market.
We layed out this concept against AutoRFP to show an enterprise approach. They loved it! โšก๏ธ
Please support the case study by liking it, leaving a comment or just checking it out ๐Ÿ‘‡
Diego's avatar
The AutoRFP comparison is a smart move, seeing how the identity holds up next to a direct competitor is the real test. Was that always part of the plan, or did it come up once the branding was further along?
Kabir's avatar
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pro
โ€ข Aug 19
Looks really good man. You should be proud of this one!
Mahmudul's avatar
I this this is one of the best branding project i have seen today on contra.
Chris's avatar
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max
โ€ข Aug 19
Thank you so much Mahmudul!
Mahmudul's avatar
You are most welcome, how long did it take you to put together the full case study?
Nazmul's avatar
So inspirational!
Akriti's avatar
This is amazing work! ๐Ÿค
Afnan 's avatar
Amazing work
DC's avatar
โ€ข Aug 19
This looks great! ๐Ÿ‘Œ
Daniel G's avatar
BrightStudiosยฎ logo
Goated!
Chris's avatar
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max
โ€ข Aug 19
Thanks bro!
Victrex's avatar
Amazing work!
Nazar's avatar
Yasno Design Agency logo
simple brand + complex product is the hardest combo tbh
Damilola's avatar
Job well-done, Chris
Charles 's avatar
I think this is a project worth sharing here on Contra.
Iโ€™ve been looking for good case study inspiration, and this one gave me a much clearer idea of how I want to approach mine.
Airzon's avatar
Amazing Work
Rizki's avatar
Well done, Chris!
Amina's avatar
Looks great
Rafee 's avatar
pro
โ€ข Aug 20
The wordmark holding up against a full building sign is the real test for a "simple branding" claim, a lot of simple marks fall apart at that scale or lose their color. Kairos looks solid lit up at dusk in the shot you posted. Makes sense AutoRFP responded well to it, the stepped mark reads enterprise without going cold.
Emmanuel 's avatar
you nailed this project for real
Alamgir's avatar
Amazing and Goated!
Mark's avatar
What actually reads as "enterprise" here isn't the logo, it's the density and restraint in the UI itself โ€” that's usually where simple branding either survives contact with a complex product or falls apart. Which part held up the most under pressure?
Adetomiwa's avatar
All ๐Ÿ”ฅ
Yaroslav's avatar
good job!
Juno's avatar
pro
โ€ข Aug 21
amazing work bro.
Esther 's avatar
Spot on
Vizualogy's avatar
One of tip tier project I've seen so far in this platform. Impressive!
Ezzat's avatar
That outlined Kairos wordmark on black is gorgeous. Congrats on the case study, Chris!
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