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Wooaah! Finally had the time to make a full case study of this project. I'm so super proud of everything we've built here! 😊✨
This project was super exciting. We had a very simple branding, connected to a complex product, ready to make the step to an enterprise market.
We layed out this concept against AutoRFP to show an enterprise approach. They loved it! ⚡️
Please support the case study by liking it, leaving a comment or just checking it out 👇
The AutoRFP comparison is a smart move, seeing how the identity holds up next to a direct competitor is the real test. Was that always part of the plan, or did it come up once the branding was further along?
Looks really good man. You should be proud of this one!
I this this is one of the best branding project i have seen today on contra.
Thank you so much Mahmudul!
You are most welcome, how long did it take you to put together the full case study?
So inspirational!
This is amazing work! 🤍
Amazing work
Goated!
Thanks bro!
Nice work! 🔥
Amazing work!
simple brand + complex product is the hardest combo tbh
Job well-done, Chris
I think this is a project worth sharing here on Contra.
I’ve been looking for good case study inspiration, and this one gave me a much clearer idea of how I want to approach mine.
Amazing Work
Well done, Chris!
Looks great
The wordmark holding up against a full building sign is the real test for a "simple branding" claim, a lot of simple marks fall apart at that scale or lose their color. Kairos looks solid lit up at dusk in the shot you posted. Makes sense AutoRFP responded well to it, the stepped mark reads enterprise without going cold.
you nailed this project for real
Amazing and Goated!
What actually reads as "enterprise" here isn't the logo, it's the density and restraint in the UI itself — that's usually where simple branding either survives contact with a complex product or falls apart. Which part held up the most under pressure?
All 🔥
good job!
Spot on
One of tip tier project I've seen so far in this platform.
Impressive!
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Finally dropping this case study.
✦ Really enjoyed shaping this experience.🚀
awesome😍
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For Letter, I built the mark around two interlocking loop forms — a subtle nod to connection and precision, the kind of detail that makes a logo feel deliberate at a glance.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across ID badges, business cards, lanyards, and even a smartwatch — showing the brand holding its identity everywhere it lands.
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Absolutely amazing work, well done!
