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S lettermark exploration for private wealth AI start up
The S comes from two folios, reversed against each other
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For Fourplay Golf, I developed a short logo variation that cleverly integrates the letters 'play' within the number 4.
play inside the 4 is clever
People don't hire security because they want to think about risk. They hire security because they want to feel prepared. That idea shaped the identity for Eagle Force, a modern security agency brand built around protection, trust, and readiness.
The visual system combines an eagle-inspired mark with a shield-like structure to communicate: → Strength → Protection → Alertness → Authority
The red and blue palette adds another layer energy and action balanced with trust and professionalism.
We also wanted the identity to work beyond the logo.
→ Uniforms.
→ Packaging.
→ Security equipment.
→ Digital communication.
→ Physical touchpoints.
Because a security brand shouldn't only look strong on a presentation board. It needs to feel credible wherever people meet it.
Eagle Force — Professional Protection.
Looks Reliable and smooth!
For Jhol, we built a brand that feels as vibrant, playful, and unapologetically Indian as the experience itself. From strategy to visual identity, every detail works together : bold colours, Bollywood nostalgia, Indian pop culture, expressive typography, and tactile graphic elements that turning a restaurant brand into an experience worth remembering.
Because great branding isn’t just about how a place looks.
It’s about how it makes you feel.
I can feel both the nostalgy and aesthetic together, very nice!