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BLAIRE | Brand Identity & Packaging
Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess.
The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable.
Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication.
A closer look at some of the applications that brought the Blaire identity together.
Great job. I like it.
The etched wireframe sketch in that last shot is such a nice touch, shows the system thinking behind the metallic packaging. Was that mockup process built out from the start, or did the physical packaging come first and the rest got designed to match it?
I actually started with the product idea and research first, then built the brand around that foundation. Once the branding system was in place, I moved into the 3D renders and mockups to bring the product and packaging to life. So the physical product thinking came first, but...
Treating the logo, packaging and supporting graphics as one system instead of separate deliverables is exactly why this reads so cohesive, and it's the part that's hardest to pitch to clients upfront. Did Blaire come to you already sold on that approach, or was that a conversation you had to have early on?
This one was actually a personal study, so there wasn’t a real client conversation involved, just me and the client in my head 😂 I approached it as if it were a real project though, starting with the product idea and research, then building the identity, packaging and...
Running it as a full self-directed project instead of a quick logo study is probably why it holds together so well. Do you usually pick imaginary clients like this to practice a specific skill, or was it more just whatever brief sounded fun at the time?
I don’t really treat self-directed projects as quick logo studies or skill exercises. I build them the same way I would a client project, starting with the brand idea and strategy, then developing the full identity and the touchpoints it needs. I usually choose industries I want...
So smooth and kinda crispy. Loove it!!
Nice
Great job
Brilliant work! 🚀
Turning the wordmark itself into the diagonal pattern across the paper goods is a smart way to get repetition without a separate icon or texture - the typography is doing double duty as both the mark and the brand's decorative language.
Exactly! I wanted the wordmark to do more than just sit on the packaging as a logo. Repeating and rotating it gave the system another recognisable layer without having to introduce a separate graphic device just for decoration. Glad that detail came through!
Looks nice
Hmm I love this , great work!
Minimal-but-distinctive usually means one element gets permission to be loud, and here it reads like the metallic finish took that job rather than the type. Does the system still hold its personality in flat print, or is the range built to always ship with the finish?
Definitely. The metallic finish is an important part of the packaging direction, but I didn’t want the identity to depend on it. The typography, repetition, layout and overall visual language were built to carry the personality in flatter applications too. The finish adds...
Amazing
This is nothing short of excellent
Lovely!
I like the colors, materials and composition. Which render engine have you used?
Thank you! I started with hand-drawn sketches on paper, then built the products from scratch in Blender and created the materials, lighting and compositions there as well. So all of the final renders are fully custom-made in Blender.
So clean & simple
Looks amazing
Thank you Karan!🔥
Really nice
nice one 🔥
Love how simple and clean this feels. The packaging and typography work really well together.
Great work
Top-notch product visuals😍 The products and lighting are flawless
roof this is stunning
This is such a fresh and innovative take. So inspiring! 😍
Serving!!
This is amazing
Kudos to you May
Thank you!
the mockups are amazing!!
thank you so much!
Amazing
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I just joined Contra and I’m still figuring out how things work around here, so I thought I’d introduce myself instead of quietly lurking.
I’m Mariya, founder, strategist and lead designer behind Mariya Design. I’ve worked internationally since 2015, and today I run a boutique branding studio focused on brand identity systems for premium and luxury-led brands.
Most of my work sits somewhere between identity, packaging and the wider system around them. I’m particularly interested in what happens after the logo: how typography, color, packaging, digital applications and brand rules actually hold together as the business grows.
One project I’ve been revisiting recently is SAE-REN, a premium beauty and wellness identity system. I’m currently rebuilding some of my case-study presentation system, so it felt like a good one to share here first.
And since I’m genuinely new to Contra, I’d love to hear from people who have been active here for a while:
What actually helped you become part of the community here?
Was it sharing work regularly, joining conversations, applying to opportunities, or something else entirely?
Any early mistakes worth avoiding are welcome too.
great designs..
New cover, new visual taste test.
As a visual director, the hardest choice is choosing between your own creations.
Two covers. Two directions. One choice.
Which one gets your vote?
34 voted
79%
9 voted
21%
43 votes
Closed
the blue background makes the orange shapes pop
A look at the identity I’ve been working on for Sync, a car rental platform in Greece.
You pick the car you want and a local provider brings it to you. Pretty good starting point.
The goal was to give them a brand that could sit comfortably next to the big rental companies and still feel like people you’d actually want to rent from.
I kept their pink and built the layouts around a shape inspired by a car’s side mirror with real cars and Greek scenery inside it.
Big Greek headlines, plenty of space and a system their team can keep easily.
Impressive work, colors are great in use.