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BLAIRE | Brand Identity & Packaging
Blaire was built around the idea of making a minimal brand feel distinctive without relying on excess.
The visual direction combines a restrained palette, confident typography and metallic packaging details to create something that feels clean and elevated, while still carrying enough personality to be recognisable.
Rather than treating the logo, packaging and supporting graphics as separate pieces, the identity was designed as one system. Repetition, scale and typography become part of the brand language, allowing it to stay consistent across both product and communication.
A closer look at some of the applications that brought the Blaire identity together.
Great job. I like it.
The etched wireframe sketch in that last shot is such a nice touch, shows the system thinking behind the metallic packaging. Was that mockup process built out from the start, or did the physical packaging come first and the rest got designed to match it?
I actually started with the product idea and research first, then built the brand around that foundation. Once the branding system was in place, I moved into the 3D renders and mockups to bring the product and packaging to life. So the physical product thinking came first, but...
Treating the logo, packaging and supporting graphics as one system instead of separate deliverables is exactly why this reads so cohesive, and it's the part that's hardest to pitch to clients upfront. Did Blaire come to you already sold on that approach, or was that a conversation you had to have early on?
This one was actually a personal study, so there wasn’t a real client conversation involved, just me and the client in my head 😂 I approached it as if it were a real project though, starting with the product idea and research, then building the identity, packaging and...
So smooth and kinda crispy. Loove it!!
Great use of contrast and composition.
Really nice
Nice
Great job
Brilliant work! 🚀
Turning the wordmark itself into the diagonal pattern across the paper goods is a smart way to get repetition without a separate icon or texture - the typography is doing double duty as both the mark and the brand's decorative language.
Exactly! I wanted the wordmark to do more than just sit on the packaging as a logo. Repeating and rotating it gave the system another recognisable layer without having to introduce a separate graphic device just for decoration. Glad that detail came through!
Looks nice
Hmm I love this , great work!
Minimal-but-distinctive usually means one element gets permission to be loud, and here it reads like the metallic finish took that job rather than the type. Does the system still hold its personality in flat print, or is the range built to always ship with the finish?
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Incredible. Love the way you put this together
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Beautiful work!