Empowering Brand Identity Design for Women's Wellness Industry

Empowering Brand Identity Design for Women's Wellness IndustryEmpowering Brand Identity Design for Women's Wellness Industry

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Bandarra Media Agency

• Apr 2

Brand Identity Design — Health, Wellness & Female Empowerment

A space built by women, for women. My job was to give it an identity worthy of its purpose.

This project called for a chromatic and typographic system carefully crafted to communicate transformation, sophistication, and warmth — without compromising visual cohesion across touchpoints.

What was developed:

— Semantic color palette with 8 calibrated tones: cream, nude, burnt rose, mauve, warm brown, and a 4-stop gold scale — each color assigned a functional role within the visual hierarchy

— Typographic system built on italic serif display, spaced small caps for subheadings, and light sans-serif for body copy — creating editorial rhythm and femininity without sacrificing legibility

— Logo system with primary, reversed, and colored-background variations, including clear space rules and misuse guidelines

Brand Design Brand Strategy Visual Design Claude Canva Adobe Illustrator brandidentity graphicsdesigner brandstrategist

Taras Oliinyk

pro

• Apr 6

Awesome!

Bella Brillantes

pro

• Apr 4

Beautiful work!

Bandarra Media Agency

• Apr 5

Thanks 😊

Subrata Roy

pro

• Apr 4

Great Work.

Bandarra Media Agency

• Apr 5

Thanks 😊

Mustafa Kazmi

• Apr 5

great work

Jeyhun MD

• Apr 8

perfect

shreyansh Singh

• Apr 8

8-tone semantic color palette with functional roles in the hierarchy — that's a level of intentionality you don't see often. The italic serif + small caps combo is chef's kiss 🤌 Amazing work

Thiago Oliveira

pro

• May 7

I had the honor of being part of the brand creation back when it was called Valhalla and operated only as an açaí shop. Over time, the business grew and became a well-known burger restaurant in the region.

However, there was an important problem: people had difficulty pronouncing and remembering the old name. To preserve the essence and legacy of Valhalla, Legado Burger was born.

Visually, the changes were also significant. The purple and yellow palette was replaced by black and orange, creating a warmer, more vibrant atmosphere connected to the burger universe. The typography became more rounded, reinforcing the brand’s personality.

In addition, the project gained several custom illustrations and the presence of the mascot Léo, helping strengthen the identity and connection with the audience.

🔥 Full project: https://contra.com/p/F7QsUElk-legado-burger?r=othiagotaos

Brand Design Visual Design naming

Sharon Olusanya

• May 8

Great work!

Kira Knoop

pro

• May 7

Stippled Illustrations and Identity Design for Gothic Moon, a a UI and UX design studio. Work done through Anchovies Agency within my role as Illustrative Art Director.

Art Art Direction Illustration Adobe Photoshop Adobe Illustrator

Abox Agency

pro

• May 8

This looks clean and well thought out. How long did it take you to bring everything together?

Marta Wasilewska

• May 7

Some recipes don't need to be reinvented. They just need to be remembered. NONNA is a craft pasta brand built on the belief that real food takes time — and that time is always worth it. A complete brand identity designed to feel as honest as the pasta itself.

Completed work