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Introducing KEEPS: A Digital Home for Physical Memories
KEEPS is a mobile app designed to preserve the physical objects that carry our memories.
While most memory apps are built around photos, KEEPS is built around everything else.
Concert tickets, boarding passes, receipts, handwritten notes, invitations, conference badges, and other small objects that people often keep long after their practical purpose has ended.
The idea came from a simple observation: many of us keep these items because they represent experiences, relationships, milestones, and moments we don’t want to forget. Over time, they become scattered across drawers, wallets, books, and boxes, making them difficult to revisit and easy to lose.
KEEPS transforms these physical keepsakes into digital artifacts.
Users can scan real objects, remove backgrounds, add contextual information such as location, date, people, and personal notes, and organize them into custom collections. Artifacts can also be created from templates, allowing users to recreate memories that no longer exist physically.
The prototype includes onboarding, collections, artifact detail pages, discovery flows, creation flows, profile experiences, and a connected navigation system that allows users to move through their archive naturally.
Rather than generating the entire product in a single prompt, I used Flowstep as a design engineering tool.
I started with a visual direction created in Figma, including custom illustrations, typography, layout systems, and the overall structure.
From there, I rebuilt the product inside Flowstep screen by screen, using detailed prompts to define hierarchy, spacing, interactions, navigation patterns, and user flows.
Each screen became the foundation for the next. Existing components were reused, refined, and expanded to create a cohesive design system across the entire application. The process was highly iterative: generating, reviewing, refining, and rebuilding until the product felt consistent both visually and functionally.
The result is not simply a collection of screens, but a connected prototype with clear user journeys, interaction logic, and product intent.
KEEPS is built around a simple belief:
The smallest objects often carry the biggest memories.
Flowstep file link: https://app.flowstep.ai/file?activeFileId=cb23715a-64af-4fb6-822a-c789fb99b461
The walkthrough, screen recording of the prototype working in Flowstep, my custom illustrations, and the screens designed in Flowstep are included below.
Love this!
I like this style and stickers a lot :)
Damn! I love everything about this → the idea, the execution, everything! ❤️🔥
Oh my! This is clean
Good one👏🔥🔥
I really like the idea of KEEPS. It is smart to focus on things like tickets and notes. The app seems easy to use with scanning and adding details.
The recreate-memories-that-no-longer-exist-physically feature is the part that gets me, that's solving for regret, not just organization. What ended up being the trickiest part of the scan and remove background flow to get feeling reliable?
Amazing project, Alice👏
Beautiful work! The structure, consistency, and overall aesthetic make this project stand out. You can tell a lot of thought went into usability and conversion.
Lovely
"The smallest objects often carry the biggest memories" is a great core insight, most memory apps really do just mean photo albums. Scanning and removing backgrounds from physical keepsakes like tickets and receipts is such a specific, useful idea.
Looks great🔥
That's exactly the trap with anything camera or detection based, the UI has to sell confidence before the model has actually proven itself in that specific moment. Might be worth prototyping the failure states first, honestly, since a shaky background removal will hurt trust more than a slow one ever would.
Very polished! 🙌
good work!
Awesome
KEEPS is such a nice idea, physical stuff carries way more memory weight than photos do and nobody's building for that. Love how thought out the whole flow feels.
This is really impressive
Soo good Alice ❤
Congrats on the 2nd place! I really love the idea of Keeps!
nice
Excellent work!!!
I love this ❤️❤️❤️
wow nice design
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Awesome work👏🔥🔥