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Meet my first mascot! 🪿
I've designed plenty of logos and brand identities over the years, but this was my very first time creating a mascot from scratch.
The goal was to make it playful, memorable, and full of personality while still feeling like a natural part of the brand. Every little detail – from the backwards cap to the skateboard and takeaway bag—was added to tell a story and make the character instantly recognizable.
What I enjoyed most about this project was realizing how much personality a simple illustration can bring to a brand. A mascot isn't just a cute character – it becomes something people remember, recognize, and connect with.
Definitely hoping this won't be my last mascot project. 🛹
Awesome 🔥
nice work
Clean work!
Sharp
Really solid work 👏 For your first mascot from scratch, this is amazing! It has so much personality definitely the kind of asset that elevates a modern web experience. Keep pushing
how cute, i love this!
amazing work !
Super!
Thus is amazing and cool 😎 q
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Hello, meet my Character name is [BOLI].
What started as a simple character sketch became an entire visual world.
For this challenge, I designed an original mascot with its own personality, custom wordmark, signature color palette, and a complete identity system that stays consistent across posters, stickers, packaging, and social media.
The goal wasn't just to create a cute character—it was to build a mascot that feels like it belongs to a real brand and can live across endless applications without losing its identity.
Created entirely in Recraft Studio using Exploration Mode, Vector, and reference workflows to keep every design on-model.
https://www.recraft.ai/project/35ea36f7-8c40-48dc-b5de-1006c4daf9c3
I'd love to hear what you think!
#Recraft #Contra #MascotDesign #BrandIdentity #CharacterDesign #GraphicDesign #CreativeChallenge
BOLI looks like if a cotton candy got feelings 😭 That pink + green eyes combo is so striking. "Simple sketch to entire visual world" is exactly what a good mascot should do 🔥
Here is a fun graphic design project I just finished for a brand called The Cozy Quill. It is a warm, friendly neighborhood bookstore and cafe meant to feel like a cozy, rainy afternoon.
The main character of the brand is Bramble, a cute little hedgehog who loves reading books and drinking hot tea. He is super easy to recognize because he always wears large round reading glasses and a striped scarf.
The main goal of this project was to prove that one character can be used for all parts of a business without changing his look. I designed him using just three simple colors: dark green, rust brown, and cream.
Here is everything I created to bring his world to life:
Logo & Colors: A friendly, hand-written text logo that matches Bramble's colors.
Packaging: Branded coffee cups and paper bags for the cafe.
Fun Merchandise: Cute die-cut stickers, a canvas tote bag, custom bookmarks, and journals.
Posters & Comics: Art prints of Bramble's treehouse library, event posters, and short comic strips showing him wrapping up books for customers.
No matter where Bramble pops up, he looks exactly like himself every single time!😍 🙌
Cool graphics!!
Meet Chip! My entry to the Recraft Challenge.
INVISIBLE TO MOST. ESSENTIAL TO ALL. While the whole world sleeps, Chip designs, builds and maintains the tiny infrastructure that keeps nature running smoothly.
From Acorn houses to snail highways, no detail is too small. Someone has to do the small work.
That Someone is CHIP.
The idea is to have a character that has its own universe. He's not a mascot for a brand, he is the brand.
It started from a single idea of having someone who takes care of the hidden world beneath us. Initially it was to have a beaver who builds things as a mascot for a real estate or a construction company, but It evolved into a whole universe.
I primarily used Recraft 4V.1 and V4.1 pro along with folkcraft style attached to it.
It was really fun to use the exploration mode and then stick to one character to build a whole whole around it that too with precision.
Let me know your thoughts in the comments and good luck to everyone else participating <3
this little chip looks adorable! nice work
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