Maria Maksymyshyn
Logo Design, Brand Identity & Packaging Designer
Meet my first mascot! 🪿
I've designed plenty of logos and brand identities over the years, but this was my very first time creating a mascot from scratch.
The goal was to make it playful, memorable, and full of personality while still feeling like a natural part of the brand. Every little detail – from the backwards cap to the skateboard and takeaway bag—was added to tell a story and make the character instantly recognizable.
What I enjoyed most about this project was realizing how much personality a simple illustration can bring to a brand. A mascot isn't just a cute character – it becomes something people remember, recognize, and connect with.
Definitely hoping this won't be my last mascot project. 🛹
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Spent most of my Sunday experimenting with poster design.
What makes this piece special to me is that I didn't start with a concept, a sketch, or even a clear idea of what I wanted to create.
It began with a blank canvas.
Throughout the day, I kept collecting and combining different elements – typography, textures, images, shapes, and small details. Slowly, the direction started to reveal itself, and this poster became what it is now.
I love how it evolved into something dark, dramatic, and a little mysterious. The kind of atmosphere that wasn't planned from the beginning but emerged naturally through the process.
Projects like this remind me that design isn't just my profession or a way to earn a living. It's also something I genuinely enjoy. Sometimes the best part is simply exploring, experimenting, and seeing where an idea takes you.
Here's the result of today's creative session. ✨
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Today I finally finished setting up my services on Contra 🎉
You can now find:
• Logo Design
• Brand Identity Design
• Packaging Design
• Print Design
It's important to me that clients clearly understand what’s included in each service, what the process looks like, and what results they can expect before we even begin working together.
But I’m not stopping here.
Since my background combines both design and marketing, I’m planning to introduce a new service that bridges brand strategy and visual design.
Before creating a logo or visual identity, we’ll define:
• Target audience
• Brand positioning
• Competitor insights
• Brand personality
• Tone of voice
I truly believe that strong design starts with strategy and a deep understanding of the business behind it.
My portfolio and service offerings are still evolving, so I’d love to hear your thoughts and feedback 💛
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Morrow Coffee – Brand Identity & Packaging Design
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