Meet my first mascot! 🪿 I've

Meet my first mascot! 🪿

I've designed plenty of logos and brand identities over the years, but this was my very first time creating a mascot from scratch.

The goal was to make it playful, memorable, and full of personality while still feeling like a natural part of the brand. Every little detail – from the backwards cap to the skateboard and takeaway bag—was added to tell a story and make the character instantly recognizable.

What I enjoyed most about this project was realizing how much personality a simple illustration can bring to a brand. A mascot isn't just a cute character – it becomes something people remember, recognize, and connect with.

Definitely hoping this won't be my last mascot project. 🛹