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Meet my first mascot! 🪿
I've designed plenty of logos and brand identities over the years, but this was my very first time creating a mascot from scratch.
The goal was to make it playful, memorable, and full of personality while still feeling like a natural part of the brand. Every little detail – from the backwards cap to the skateboard and takeaway bag—was added to tell a story and make the character instantly recognizable.
What I enjoyed most about this project was realizing how much personality a simple illustration can bring to a brand. A mascot isn't just a cute character – it becomes something people remember, recognize, and connect with.
Definitely hoping this won't be my last mascot project. 🛹
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Client turned this one down for a logo design. Might have to keep it in the back pocket!
I know youre work is solid friend but I am genuinely struggling here. An onion? Spacecraft? Heart?
Meet ECHO — a creative urban spirit and the face of ECHO, a New York platform for discovering hidden cultural events.
I created ECHO as more than a mascot. He is a humanoid spirit of the creative city: he notices what others miss in familiar places and leads people toward original experiences before they become obvious.
A private rooftop performance in New York. A basement theatre show. An emerging artist’s exhibition. A DJ set somewhere below the subway. ECHO already knows where to go.
He is creative, intelligent, challenging, and deeply intolerant of banality. He has his own attitude: sometimes impatient, sometimes slightly arrogant, always confident that he can see the city’s next cultural signal before everyone else.
For this project, I developed the entire ECHO world from the ground up: the original brand concept, the humanoid urban-spirit mascot, his personality and character sheet, the name, and the stylized condensed typography that became the foundation of the visual identity.
Recraft Explore was especially important in this process. It gave me a strong space to develop ECHO’s visual language, test the character across different applications, and turn one mascot idea into a complete and consistent creative world.
From there, I expanded ECHO into a full brand ecosystem: a city-discovery platform website, an exclusive secret-event invitation, merch, a sticker pack, posters, and short videos that reveal the mascot’s character in motion.
ECHO is not simply a character representing the brand. ECHO and the brand exist together: the platform helps people find the city’s hidden creative life, while the spirit gives that search its personality, perspective, and voice.
Thank you to the Recraft team and the Contra team for the opportunity and support. I loved watching the world of ECHO come alive. 🖤💜🩵
Impressive work!
Spent the last few days building Mosiac, a conceptual branding project for a modern design agency.
The idea was inspired by mosaics, where individual pieces come together to create one complete picture. I translated that thinking into a full brand identity, including the logo, visual system, stationery, environmental mockups, merchandise, and brand applications.
The full case study is now live on Behance.
I'd love to hear your thoughts on the direction and what you'd improve.
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