Jon Sorrentino
Brand + Web Design for Founders | Ex Pepsi, Vice, Barstool
- 1x
- Hired
- 5.00
- Rating
- 9
- Followers
If a brand has been around long enough to earn trust, trendy design is usually the wrong move.
Trendy design is loud.
Legacy is already loud.
So for Dean Entertainment Group, the goal wasn’t “make it feel current.” It was to make it feel inevitable.
A focused visual system. Clean decisions. No extra decoration.
Because restraint is what makes a brand like this feel expensive.
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Sometimes the best identity work is the work that knows when to step back.
With Dean Entertainment Group, the visual problem was not how to create more presence. They already had presence through the work itself. The real challenge was creating a brand system that could signal legacy and authority while letting the event photography stay front and center.
That meant resisting the urge to over-design. The vis had to support the experience, not compete with it.
Restraint usually looks simple, but takes a lot of discipline to get right.
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Visual identity for Synapti Health
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Visual Identity for one of the biggest event and production companies in New York
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Visual Identity and Website for Dean Entertainment Group
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Electrifying The Customer Experience for Elephant Energy
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Synapti Health Visual Identity and Website
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