Jon Sorrentino

I’ve been working on Taste Notes for Hipppo. It turns every reference you save into a small design brief.

Po studies the grid, typography, palette, contrast, composition, mood, and visual complexity using established design principles. You can keep or dismiss his suggestions,...

I’ve never designed an iOS app icon before.

Po doesn’t have a mobile app yet, but he still needs to eat when I’m away from my desk.

I made an iOS Shortcut that lets me send him references while browsing social media, which gave me an excuse to start exploring what his future app...

I hired a tiny art director to help keep my design references and inspiration organized.

His name is Po, which is short for Hipppo.

Po is really hungry, so he eats everything I find inspiring while I’m browsing the web and social media. Then, when I’m ready to use it, he helps...

One thing I’m learning with node workflows like Flora and Weavy is that each step needs to be specialized. Then you layer in the specifics.

A lot of what I’m building right now is for branded imagery. With image models, you get plenty of unwanted artifacts, strange details, and...