Jon Sorrentino
Brand + Web Design for Founders | Ex Pepsi, Vice, Barstool
- 1x
- Hired
- 5.00
- Rating
- 11
- Followers
I’ve never designed an iOS app icon before.
Po doesn’t have a mobile app yet, but he still needs to eat when I’m away from my desk.
I made an iOS Shortcut that lets me send him references while browsing social media, which gave me an excuse to start exploring what his future app icon could look like.
Still learning how to design for Apple’s new OS style. Any tips or details I should be paying attention to (shadow tutorials?!?)?
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I hired a tiny art director to help keep my design references and inspiration organized.
His name is Po, which is short for Hipppo.
Po is really hungry, so he eats everything I find inspiring while I’m browsing the web and social media. Then, when I’m ready to use it, he helps turn those references into ready-made moodboards inside Figma.
I’m getting ready to share him soon.
The bigger goal is to help designers create entire brands from the references and inspiration they already collect.
I’m testing with friends now and have room for a couple more.
If you’re interested, leave a comment and I’ll DM you.
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One thing I’m learning with node workflows like Flora and Weavy is that each step needs to be specialized. Then you layer in the specifics.
A lot of what I’m building right now is for branded imagery. With image models, you get plenty of unwanted artifacts, strange details, and gooey limbs, so it can take a few passes to get the final image where you want it.
I’ve always admired art directors for their eye for detail. These tools force you to put that hat on.
The thing I wish these tools had is a better way to draw, mark up, and revise as you move through the workflow.
In any case, I’m really proud of the images that are coming to life.
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Weavy or Flora?
Having fun with these workflows. Takes a while to get them tuned, but when they work, they are wonderful.
Finding Weavy to be a bit buggy, unfortunately.
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If a brand has been around long enough to earn trust, trendy design is usually the wrong move.
Trendy design is loud.
Legacy is already loud.
So for Dean Entertainment Group, the goal wasn’t “make it feel current.” It was to make it feel inevitable.
A focused visual system. Clean decisions. No extra decoration.
Because restraint is what makes a brand like this feel expensive.
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Sometimes the best identity work is the work that knows when to step back.
With Dean Entertainment Group, the visual problem was not how to create more presence. They already had presence through the work itself. The real challenge was creating a brand system that could signal legacy and authority while letting the event photography stay front and center.
That meant resisting the urge to over-design. The vis had to support the experience, not compete with it.
Restraint usually looks simple, but takes a lot of discipline to get right.
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Visual identity for Synapti Health
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Visual Identity for one of the biggest event and production companies in New York
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Visual Identity and Website for Dean Entertainment Group
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Electrifying The Customer Experience for Elephant Energy
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Synapti Health Visual Identity and Website
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