Jon Sorrentino's Work | ContraWork by Jon Sorrentino
Jon Sorrentino

Jon Sorrentino

Brand + Web Design for Founders | Ex Pepsi, Vice, Barstool

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New York, USA

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New York, USA

Cover image for One thing I’m learning with
One thing I’m learning with node workflows like Flora and Weavy is that each step needs to be specialized. Then you layer in the specifics. A lot of what I’m building right now is for branded imagery. With image models, you get plenty of unwanted artifacts, strange details, and gooey limbs, so it can take a few passes to get the final image where you want it. I’ve always admired art directors for their eye for detail. These tools force you to put that hat on. The thing I wish these tools had is a better way to draw, mark up, and revise as you move through the workflow. In any case, I’m really proud of the images that are coming to life.
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Cover image for Weavy or Flora? Having fun with
Weavy or Flora? Having fun with these workflows. Takes a while to get them tuned, but when they work, they are wonderful. Finding Weavy to be a bit buggy, unfortunately.
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If a brand has been around long enough to earn trust, trendy design is usually the wrong move. Trendy design is loud. Legacy is already loud. So for Dean Entertainment Group, the goal wasn’t “make it feel current.” It was to make it feel inevitable. A focused visual system. Clean decisions. No extra decoration. Because restraint is what makes a brand like this feel expensive.
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Sometimes the best identity work is the work that knows when to step back. With Dean Entertainment Group, the visual problem was not how to create more presence. They already had presence through the work itself. The real challenge was creating a brand system that could signal legacy and authority while letting the event photography stay front and center. That meant resisting the urge to over-design. The vis had to support the experience, not compete with it. Restraint usually looks simple, but takes a lot of discipline to get right.
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Cover image for Visual identity for Synapti Health
Visual identity for Synapti Health
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Cover image for Visual Identity for one of
Visual Identity for one of the biggest event and production companies in New York
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Visual Identity and Website for Dean Entertainment Group
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Electrifying The Customer Experience for Elephant Energy
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Synapti Health Visual Identity and Website
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