The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Hello, meet my Character name is [BOLI].
What started as a simple character sketch became an entire visual world.
For this challenge, I designed an original mascot with its own personality, custom wordmark, signature color palette, and a complete identity system that stays consistent across posters, stickers, packaging, and social media.
The goal wasn't just to create a cute character—it was to build a mascot that feels like it belongs to a real brand and can live across endless applications without losing its identity.
Created entirely in Recraft Studio using Exploration Mode, Vector, and reference workflows to keep every design on-model.
https://www.recraft.ai/project/35ea36f7-8c40-48dc-b5de-1006c4daf9c3
I'd love to hear what you think!
#Recraft #Contra #MascotDesign #BrandIdentity #CharacterDesign #GraphicDesign #CreativeChallenge
This is something.
thank you so much
BOLI looks like if a cotton candy got feelings 😭 That pink + green eyes combo is so striking. "Simple sketch to entire visual world" is exactly what a good mascot should do 🔥
Thank you so much!
So cute
Thank you so much!
BOLI LIKE GOLI!! 🤣 Love it soooo cute
Thank you so much!
Omg, so fluffy 😍
Thank you so much.
Boli is so cute, love the shades of pink and green
Thank you so much!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
A look at the identity we designed for Vetti, a dog health monitoring brand.
There’s a lot of data behind a product like this but the person using it just wants to know their dog is okay.
That’s the balance in the design with a connected dot system that feels precise and warm colors and photography that keep it close to what people care about.
Also, an excellent excuse to spend far too long choosing dog photos.
Custom liquid interaction built in Framer.
Turning a static hero into a responsive visual surface through cursor-driven distortion.
How do you adapt the cursor-driven effect for touch screens?
Wonder -- Visual Expressions
The restraint in the warm palette really lets the sound-object concept breathe—especially that shift from readable type to atmosphere.