The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
I’m exploring two homepage hero directions for a Lumena Health concept and testing which one feels stronger for a preventive healthcare brand.
Both directions focus on the same core message: healthcare built around prevention, not reaction.
Direction 1 feels more warm, human, and consultation-focused.
The large lifestyle image creates a clear patient/provider moment right away, which helps the experience feel personal and trustworthy.
Direction 2 feels more premium, editorial, and brand-driven.
The dark green background, centered headline, and image collage make the page feel more elevated and visually distinctive.
Direction 1: personal, warm, trust-focused
Direction 2: premium, editorial, brand-forward
Which direction feels stronger for a preventive healthcare website?
25 voted
40%
37 voted
60%
62 votes
Closed
Concept 01 brings that instant visual punch, but Concept 02’s editorial flow builds a much stronger narrative for a venture studio ecosystem. Both execution styles look crisp excited to see how the Framer interactions bring them to life
Thank you, I appreciate that. I’m still deciding where I’ll build it, but I agree — the interaction direction will be important. I’d want the motion to support the narrative and make the experience feel more intentional.
Good point. Direction 2 is more distinctive, but I agree some of the expressions may work against the prevention message. Direction 1 feels calmer and gives the service a clearer, more reassuring first impression.
Direction 1's consultation-focused warmth feels like it'll convert better for anxious first-time patients, but Direction 2's premium editorial feel might build more trust with referral sources. Did you already have a lean going in, or are you genuinely torn?
That’s a really thoughtful read. I’m genuinely torn on this one for that reason.
Direction 1 feels more reassuring and conversion-friendly for first-time patients, while Direction 2 feels more elevated and memorable from a brand perspective.
I’m starting to think the strongest...
Direction 1 for me, The white border and text feel cleaner
Awesome work!
Voted Direction 1. For preventive care specifically, trust has to come before polish, and a patient looking at that page needs to feel like a person is going to listen to them, not just admire a nice layout.
Clean work !
Simple and straight forward
Direction 1 feels stronger because preventive healthcare requires active patient engagement, and the warm, human consultation shot instantly builds the trust needed to motivate behavioral change. A lifestyle image makes the intangible concept of "prevention" concrete and...
Direction 2 iis the best
Direction 2 definitely wins😍
direction 2 does it
option 2 looks different style of approach, really liked it
The message "prevention, not reaction" points me to Direction 1, since a single forward-looking patient moment reads as ongoing care, while the collage in Direction 2 reads more like a portfolio of outcomes. If you hybridize, I would keep Direction 1's focal image and borrow Direction 2's editorial type treatment.
Direction 2 is very Attractive
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
We're stuck 😅
Which one feels more premium and unique to you?
Comment 01 or 02 below your opinion will genuinely help us lock this in.
7 voted
33%
14 voted
67%
21 votes
Closed
“Or similar” leaves a lot to the imagination.
A few billboard designs I made for Sync as part of the rebrand. The campaign centres on a simple promise: the car you see is the car you drive.
I kept that message big and direct, with the cars up close and enough pink to make you look twice.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
Icon cards for me, bouquets are such a visual purchase that a scannable icon beats reading "small/medium/large" every time. Did the compact chips version convert worse in testing, or are you still gathering data on that?