Bringing MONETA to life through a series of brand applications that extend the identity across digital banking, business materials, and marketing touchpoints. A refined combination of typography, color, and structured layouts creates a modern and cohesive financial brand experience.
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How can branding make people feel part of a community?
When working on Strawberry Health, we explored how visual identity could make women’s health feel more approachable and collective.
One of the ways was through supporting brand elements: stickers, badges and phrases that could live beyond the logo and become expressions of belonging.
These elements turned the identity into something people could interact with, share and make their own.
It’s a small detail, but I think it’s an important part of building brands around communities: the identity shouldn’t only identify the brand. It should give people something to identify with.
Love, love, love the colors. My mind goes: Rose Cream, Lime Mousse and Plum, hmmmm, which Plum... Plum Jelly. And of course, Strawberry Sorbet.
Let me match the vibe using my delicious swatches 😊
Spektra's founder had a practical question during the identity work: if the team needed green one day, would there be a green that belonged?
So I defined every color in the system, including green, with shades and pairings for each. When that day comes, the green is already there.
A luxury fintech branding and graphic design concept created by 1286 CRAFT, showcasing a sophisticated visual identity for the future of digital banking.
This creative project explores premium debit card design, geometric logo development, brand identity systems, packaging, and high-end advertising visuals.
The visual direction combines emerald green, obsidian black, platinum silver, and pearl white with refined typography, metallic finishes, architectural compositions, and cinematic product presentation.
Project Highlights:
Premium fintech brand identity and logo design
Luxury debit card design and product visualization
Color palette, typography, and geometric brand patterns
Premium card packaging and presentation
Creative advertising and visual storytelling
Designed to demonstrate expertise in Brand Identity Design, Graphic Design, Fintech Branding, Creative Direction, and Visual Communication.
1286 CRAFT | Creative Design Studio
Explore this original conceptual branding case study on my Contra portfolio, showcasing creative solutions for modern brands and digital experiences.