The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Which cover should lead my Recraft × Contra Mascot Challenge submission?
A.Light and product focused.
B.Dark, premium, and brand focused.
Same mascot system, different first impression.
Which one would you choose? A or B? 💜
🔗 Recraft project
https://www.recraft.ai/project/b4f3c24f-55fc-484a-899a-3fc98e389c6a
#recraftchallenge #mascotdesign #branddesign #mobileappdesign
58 voted
56%
46 voted
44%
104 votes
Closed
A.....
💯
B.
Amazing Mascot😍
Thanks
I think dark can make color more stand out. I also notice that contrast, context, and layout more prominent in B. Paperclip on character looks so cute🥰!!!! Give it more personification.
Thank you! I agree, the dark background helps the colors and character stand out more. And yes, the paperclip adds a lot of personality 😊
B
👍
Would go for A
😍
Love A
going with A!!
A, Sound Premium
🙌
I'd go with A!
A 🚀
🙌
The B backgroung makes the design appear clearly and look good
Thank you so much 💜
Going with option A
I'm in the minority, but I really like the Purple one. But the light is much more consistent with the current app interface.
Thanks
👍👍👍
🔥 🔥 🔥
Super😍
Thanks😍
A, looks more clear especially icons are looking perfect in contrast and size
B, and the reason matters more than the vote. B opens with the title lockup and the mascot so the brand idea lands before the screens do, A opens with mockups and reads as one more app shot. The gallery is also full of light covers, so B wins the scroll before anyone reads a word
Big fan of dark mode but I like the Light more so A
huge fan of A! i think the color contrast really makes the purple shades pop more!
That's a very cute mascot. I'd go with A. Even though I prefer the dark theme over the light one, I'd choose the light theme because it fits the character's personality better.
Thank you so much 💜
I'll go with B.
🙌
Thanks😍
Thank you so much 💜
I think dark one, that will catch the eye faster than the light one
B really goes well
Thank you! The idea came from how easily meaningful things get lost in digital noise. KEEPLI turns that into a more emotional product experience by building connection, empathy, and light gamification inside the app 💜
Will go for B
😍
Looks amazing 😍
Thank you so much 💜
Going for B
🔥 🔥 🔥
A😚 The best option
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Over the past 3 years, I’ve created several mascots for mobile apps.
The key lesson: a mascot should never be decoration.
It should guide, reassure, celebrate, and become part of the product’s voice.
I’m now preparing KEEPLI for the Recraft × Contra Mascot Challenge — not as one cute character, but as a full system across identity, stickers, mobile UX, and physical applications.
A strong mascot doesn’t sit next to the product.
It belongs inside it.
Amazing work
NOMNOM is a playful green raccoon and digital clutter collector. He feeds on duplicate files, forgotten screenshots, open tabs, old notifications, and messy folders. Curious, mischievous, and always a little hungry, he turns digital cleanup into something satisfying rather than frustrating. His fluffy green fur, dark eye mask, striped tail, and cozy patchwork outfit make him instantly recognizable across every touchpoint.
I built the full mascot system in @recraftai, including the character, campaign visuals, mobile UI, and sticker pack, all designed to keep NOMNOM recognizable across every touchpoint. 💚
#RecraftChallenge #MascotDesign #BrandDesign
Looks great! Can you share a link?
MEET MRS. PRIOR — my entry to the Recraft Challenge.
https://www.recraft.ai/project/412a40c4-1f73-46f2-af9c-f2408e1e519e
Mrs. Prior is the mascot of the Open Door Society — an organisation that helps women and anyone facing systemic barriers access opportunities, resources, and spaces that have been closed to them. We identify the obstacles, we find the way in, and we hold the door open for everyone who follows.
She doesn't protest. She doesn't explain. She arrives, she assesses, and she begins. Her tool is a single hairpin. Her method is whatever works.
Would love to hear what you think, and good luck to everyone else in the challenge ♥️
Across multiple applications and formats!
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
