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What happens when a brand stops being just a name and becomes a character? ✨
At Mágico de Oz, visual identity was designed not just to represent the school, but to live inside children’s imagination.
The mascots were created as narrative tools, not decoration. Each character carries personality, emotion, and purpose, helping translate values, routines, and learning into a playful and accessible visual language.
When a brand gains a face, a story, and a voice:
🚀 Children feel more motivated
🤝 Parents connect emotionally
🎈 Learning becomes an experience
🌱 The school exists beyond the classroom
This is how you build memory, not just branding.
When kids connect with a character, the school becomes part of their story. That’s powerful.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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Building from zero vs. rebranding: which do you think is actually harder?
Full case study here: https://contra.com/p/rsmMc2XQ-brand-identity-for-dalia-monitoring?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=hayley_iyn0id1d
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