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What happens when a brand stops being just a name and becomes a character? ✨
At Mágico de Oz, visual identity was designed not just to represent the school, but to live inside children’s imagination.
The mascots were created as narrative tools, not decoration. Each character carries personality, emotion, and purpose, helping translate values, routines, and learning into a playful and accessible visual language.
When a brand gains a face, a story, and a voice:
🚀 Children feel more motivated
🤝 Parents connect emotionally
🎈 Learning becomes an experience
🌱 The school exists beyond the classroom
This is how you build memory, not just branding.
When kids connect with a character, the school becomes part of their story. That’s powerful.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
How do you rebrand in a market where everyone says the same thing? 🧠
This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es Vedrà, the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. 🧚
3 key design decisions:
1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.
2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.
3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant.
Would you have kept more from the original brand, or started fresh?
Looks amazing! Such a smart rebrand!
Just dropped: ORVX, a fashion brand built on one idea. The body wearing the garment is as important as the garment itself. 12 mockups, heavily tattooed cast, no full looks. Bold through intimacy.
This is next level >>
Hey Contra Community!
Here is first challenge submission 🙌
I wanted to explore how a single creative workflow could turn a concept into a complete animated design story.
The project is built around three animal archetypes - Lion, Camel, and Horse - representing three different superpowers translated into fashion.
Inside Kittl, I experimented with typography design, t-shirt mockups, and style variations such as vintage, pop-art, and 90’s typography, before placing the designs into scenes and animating them.
The idea was to show how concept → typography → mockup → motion can exist in one visual workflow.
View the project here:
https://app.kittl.com/project/cmmltwibg5mr10i9rv27rikpr
Congrats on the first challenge submission! The idea of building a visual story around the animal archetypes is really cool.
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