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I’m biased for being Brazilian but i'm calling it: Amazonia might be the best branding we'll see this year —beautiful, pure art and full of essence ✨
Future Brand agency nailed it... so proud to see this genius work coming from my home country!
Fun facts you may have missed — adding in the thread 🧵👇
1) this typeface was made by humans but shaped by rivers: each letter was discovered in real satellite views of the amazon rivers as it winds through 9 Brazilian states. Just incredible!
2) They worked with local illustrator artists from the 9 different amazon states, respecting the cultural diversity of the region. It is a massive area that is larger than India 🤯
3) Igaratype, the iconic typeface that was written by the amazon river, and brought to us by Future Brand's incredible work
Go play with it here: https://igaratipo.visiteamazonia.com.br/en.html
4) The fact that this is so raw and amazingly beautiful and so rooted in the local culture is incredible! it warms my heart and reminds me of how beautiful and full of talent and culture my country is 💚💛
Check out the amazing work here: https://www.visiteamazonia.com.br/en/
it's just pure beauty!
wonderful!
It's one of the best and coolest brand work I've seen in my life.
same here!
One of the best!
That's standing out! I surely, see alot of creative thinking in their process.
I got impressively shocked when I saw this branding on twitter, we really can call the 'The Pure Art'
Very Beautiful work 👌✨
pure art indeed!
absolutely amazing work....the feel and relatability is unmatched
This is Amazing word💯👍
This is awesome
Stunning!
Beautiful brand work
This is crazy man, i love it!!
This is on another level 🙌
agreed, it's insane work!
same here, everyone must be super proud of their work!
I think most people would agree.
This is just GORGEOUS!!! 👨🏼🍳💋
True Natural Design at its Peek
Very great to see you brought this great project to the international community! Proud to see brazilians like you here, Adriano!
Muito obrigado Marcus! este trabalho foi espetacular e sinto orgulho de ele ser de uma agencia fenomenal brasileira. Fico feliz do post ter recebido bastante carinho!
the best this year by far for SURE
2 weeks late to reply to this but I agree it will be tough to top this one!
This is beautiful work. I love how the visual system captures the movement of the Amazon river it feels both organic and powerful.
This is gorgeous and the execution is flawless. Illustration in the hero is blowing my mind, true piece of art
wow stunning!
epic
Awesome work
a beauty to behold, this is just amazing
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I gave ChatGPT the worst café branding brief imaginable.
Just a bunch of rough sketches and a very loose idea.
Then I asked it to turn the whole thing into a real-life café brand.
And somehow, in under 30 seconds, it managed to keep the little details I liked while turning them into something that actually felt cohesive.
Now I’m wondering how far you can push a terrible brief before it stops being terrible.
The jump from loose sketches to a cohesive café world is so satisfying—those little cup and bag marks carry through beautifully. I especially like how the roughness survived the polish instead of getting flattened.
This looks great
the burgundy color looks so good