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A playful sparkling fruit drink built around bold flavour, bright colours, and a personality that refuses to take itself too seriously. Every element is designed to feel energetic, juicy, and instantly recognizable.
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Benji & Belle - a family-founded children’s interiors and lifestyle brand creating thoughtful products for beautiful childhood spaces.
The brand brings together playful creativity, refined design, quality, and care- helping parents transform ordinary walls into joyful little worlds where imagination can grow.
The visual identity balances a friendly, expressive personality with a polished and trustworthy feel. Bright yellow, soft purple, and sky blue create a warm and playful colour system, while the distinctive wordmark makes the brand memorable across packaging, digital platforms, and future product categories.
Because childhood spaces aren’t just decorated—they’re where stories begin, personalities grow, and memories are made.
What makes a children’s brand feel truly memorable to you?
#BrandIdentity #KidsBranding #VisualIdentity #LogoDesign #ChildrensInteriors #BrandDesign
Just wrapped up a self-initiated branding + packaging project for WINK, a playful functional beverage concept.
The goal was to make functional drinks feel less clinical, less aggressive, and more fun.
I explored the strategy, playful typography, flavor system, and a 330ml can packaging system across:
• Yuzu + Ginger + Berry
The idea was simple: Function × Flavor × Personality.
Really enjoyed pushing this one from strategy all the way through packaging and art direction.
Would love to hear what you think of the final direction 👀
Really love the concept!
I’m exploring two homepage hero directions for the Alpine Summit website I’m working on and testing which visual direction feels stronger.
Both concepts are built around the same event: a premium alpine gathering in Lech, Austria for the 2027 TwinFocus Alpine Summit.
Direction 1 feels more refined, editorial, and invitation-like.
Direction 2 feels more immersive, cinematic, and destination-driven.
That’s the tradeoff I’m thinking through:
Direction 1: elegant, editorial, refined
Direction 2: immersive, cinematic, atmospheric
Since this site is for a luxury alpine event, the hero needs to feel premium while still making the destination feel exciting.
Which direction feels stronger for an event landing page?
47 voted
57%
35 voted
43%
82 votes
Closed
White one stands out and feels fresher. The dark one is nice too, just a bit more expected.