Velora Runway – Art Direction Case Study
I recently completed the full Art Direction for Velora Runway, a contemporary fashion show showcasing modern event dresses for young adults (18–30).
Project Overview
Client: Velora Fashion
Collection: “Radiance”
Date: July 2025
Venue: The Glasshouse Rooftop
Creative Direction
The vision was to create a soft, elegant, and modern visual identity using delicate pastels, white tones, and refined gold accents. The goal was to capture a fresh, confident, and beautifully youthful feeling throughout every touchpoint.
What I Delivered
Complete visual strategy & mood board
Full style guide (color, typography, motifs)
Runway backdrop & stage design direction
Invitation suite
Digital lookbook & program
Social media campaign assets
Promotional visuals & event signage
Every element was designed to feel cohesive, premium, and emotionally resonant — staying true to the brand while creating a memorable runway experience.
This project reflects the kind of thoughtful, human-crafted Art Direction I love bringing to fashion, lifestyle, and event brands.
Open to new Art Direction collaborations — fashion shows, brand campaigns, events, and visual storytelling projects.
Would love to hear about what you're working on.
#ArtDirection #FashionDesign #CreativeDirection #EventBranding #VisualStrategy
Art Direction for Lunara – Modern Luxury Private Dining
Recently completed full art direction for Lunara, an exclusive modern minimalist luxury private dining experience.
Delivered: mood board, complete style guide, invitation suite, tasting menu, signage, social assets, and branded packaging — all in a soft white, pastel, and gold palette.
The result is a calm, refined, and cohesive visual identity that feels premium and intimate.
Open for new Art Direction projects in marketing campaigns, promotions, events, fashion, and branding.
Message me if you have an upcoming project.
Business Storytelling Illustrations
I create hand-crafted illustrations that turn business stories, company journeys, and ideas into clear, engaging visuals.
Examples include:
Pitch deck & presentation illustrations
Brand origin & company journey timelines
Product explainers & LinkedIn carousels
Styles: Clean Outline (line art) or Full Color.
All work is 100% hand-crafted with minimal to no AI use.
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I created a perfume bottle package design in Blender for a client. And for a little mockup, I used Grok, and I ended up with a beautiful mockup. Bonus point: the client loved the AI-bottled design.
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170
Trying out a new way to create a portfolio for a client.
(This is a trial based on my old creations.)
#portfolio #animation
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159
A 4-fold brochure created for a local client, emphasising Ceylon Cinnamon.
This design included content writing, image editing, and layout design.
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195
Created this promotional flyer and a delivery package design for a local client.
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190
All Red Chairs?
A 3D-inspired interior advertisement.
Created from concept to visualization.
Created using Blender and After Effects
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178
Created a quick animation for a client
#animation #shareyourwork