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Sandaruwani D
Art Director | Brand Identity & Character Design
Lumi — Character Design & PR Campaign for a Kids Dental Clinic
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A personal project: This is my first book, created a few years ago. And I spent a few weeks re-writing and illustrating - turning it into a new book.
One thing I learned while doing this project is that I had improved my coloring skills, which had been just flat coloring. Plus I ended up creating some new activities for kids.
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Meet NOVAA: The Voice Behind a Quiet Creator
A mascot can be more than a character. It can become a brand’s voice.
As a quiet creative, I’ve never felt the need to constantly be on camera or make myself the center of everything I create.
But I still have stories, ideas, opinions, and creative thoughts to share.
That’s why I created NOVAA.
NOVAA is my creative alter ego, a character I can use to explore:
- Design and creative direction
- Freelancing and creative work
- Animation and visual storytelling
- Ideas, observations, and everyday moments
- Books and other creative projects
What interests me most is the continuity a mascot can create.
One recognizable character can move across content, animation, books, social media, and brand experiences, giving people something familiar to connect with.
It’s not about hiding behind a character.
It’s about building a creative world around an idea.
Sanda creates.
NOVAA tells the story.
Maybe being a quiet creator means finding a different way to be heard.
You don’t have to be the loudest voice in the room to create something people remember.
#CreativeDirection #ArtDirection #VisualStorytelling #MascotDesign #BrandIdentity #CharacterDesign
* My hand sketch was bad, so I had to get AI to refine it.
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Velora Runway – Art Direction Case Study
I recently completed the full Art Direction for Velora Runway, a contemporary fashion show showcasing modern event dresses for young adults (18–30).
Project Overview
Client: Velora Fashion
Collection: “Radiance”
Date: July 2025
Venue: The Glasshouse Rooftop
Creative Direction
The vision was to create a soft, elegant, and modern visual identity using delicate pastels, white tones, and refined gold accents. The goal was to capture a fresh, confident, and beautifully youthful feeling throughout every touchpoint.
What I Delivered
Complete visual strategy & mood board
Full style guide (color, typography, motifs)
Runway backdrop & stage design direction
Invitation suite
Digital lookbook & program
Social media campaign assets
Promotional visuals & event signage
Every element was designed to feel cohesive, premium, and emotionally resonant — staying true to the brand while creating a memorable runway experience.
This project reflects the kind of thoughtful, human-crafted Art Direction I love bringing to fashion, lifestyle, and event brands.
Open to new Art Direction collaborations — fashion shows, brand campaigns, events, and visual storytelling projects.
Would love to hear about what you're working on.
#ArtDirection #FashionDesign #CreativeDirection #EventBranding #VisualStrategy
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