Mochi is a boba bear mascot built to make a tea brand memorable.
I took Mochi from pencil turnaround sketches to a full-colour character, then built a simple brand system around it: a warm palette, expression rules, and a bento sheet showing how Mochi lives on cups, menus, and social posts.
The goal was simple: the cup holds the tea; Mochi holds the memory.
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Posted Nov 2, 2026
Mochi is a boba bear mascot built to make a tea brand memorable.
I took Mochi from pencil turnaround sketches to a full-colour character, then built a simpl...