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MILKISH. A Plant based milk brand with simple ingredients and playful personality.
As a mock brief, this pushed me out of my comfort zone a lot, and I had a lot of fun experimenting with the design of the cartons and the character. I wanted everything to feel cohesive, instantly recognisable while using a variation of colour scheme to identify each type of milk.
I typically work within beauty, skincare or fashion so this was a fantastic flex of my creative muscles and skills.
Final mock-ups produced using AI, all designs are my own.
Stepping outside your usual niche definitely paid off. The packaging feels playful, memorable, and really shelf-ready. 🔥
• 1d
Thank you! It was a really fun project to undertake and explore!
Adorableeeee!
• 1d
so cute!
The little character sculpture is what sells the "playful" part for me — a lot of plant milk brands stop at packaging and never build an actual mascot. Stepping outside your usual beauty/skincare lane, was the hardest part the illustration style itself or figuring out a color system that could scale across flavors?
• 9h
A big inspiration for this project was Minor Figures, I love that they have the mascot, it adds so much to the brand!
The illustration was definitely a challenge as I had been designing in mostly clean, modern & luxury styles, but I found the 'hardest' part was actually...
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A good brand mark has to work everywhere the product shows up.
The mark was designed to adapt across every medium it appears in. Digital surfaces, product interfaces, and large format interactive billboards at logistics industry events all require different things from a logo. The mark holds up across all of them without modification.
Because the mark is translucent, it reads differently depending on where it sits, lighter and more open on white, denser on dark, bold at large format, and the adaptation works without changing anything about the shape itself.
This is beautiful
Officially a Kittl Expert 🎉
I've been using Kittl as part of my design workflow for mockups, and it's become one of my go-to tools for bringing brand concepts to life quickly and beautifully.
Below are a few static and motion mockups I created using Kittl!
If you're a designer looking for a powerful mockup tool, I highly recommend checking out 🔗 Kittl
Visuals are stunning!
Most coffee brands shout. More flavours. More syrups. More noise.
MONO does the opposite.
The name says everything: one origin, one bean, one intention.
No distractions, no seasonal gimmicks, nothing to hide behind.
Just coffee, poured with purpose.
The visual identity had to feel the same way it tastes: deep forest green, clean white, generous negative space.
Every frame gives the cup room to breathe. And in the final shot, the shadow says what words can't, it's in the beans.
This is MONO. Single origin. Nothing else.
#branddesign #branding #visualidentity
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