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Most coffee brands shout. More flavours. More syrups. More noise.
MONO does the opposite.
The name says everything: one origin, one bean, one intention.
No distractions, no seasonal gimmicks, nothing to hide behind.
Just coffee, poured with purpose.
The visual identity had to feel the same way it tastes: deep forest green, clean white, generous negative space.
Every frame gives the cup room to breathe. And in the final shot, the shadow says what words can't, it's in the beans.
This is MONO. Single origin. Nothing else.
#branddesign #branding #visualidentity
Clean work!
Nice
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Collabia - logo design
One of my favorite parts of branding is finding the idea that makes everything click. For Collabia, an influencer marketing platform, that idea was collaboration itself.
Instead of relying on an obvious symbol, I integrated the concept directly into the wordmark. The distinctive double "L" flows into a speech bubble, creating a visual connection between the brand name and its purpose: bringing brands and creators together through communication.
From there, every design decision followed the same logic. Bold typography communicates confidence and authority, while the fine outline details introduce balance and flexibility. A monochrome palette keeps the identity timeless and adaptable across digital products, marketing materials, and social platforms.
I also designed a complete logo system, including primary and secondary lockups, icon variations, and usage guidelines, ensuring the brand stays recognizable no matter where it appears.
I believe the strongest identities aren't the loudest ones—they're the ones where every detail has a reason to exist. This project is a great example of that philosophy.
🧐 Sometimes the best logos are the ones that make you look twice.
Designed a custom wordmark for Monocle where the "O" is the monocle, a lens with a glint of light and a subtle smile curve beneath it. The icon doesn't sit next to the type. It lives inside it.
What do you see first, the word or the monocle? 👇
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