Kirsty Pitcher - Brand Designer | Contra
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Kirsty Pitcher
Concept-led designer crafting editorial brand worlds.
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London, UK
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London, UK
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MIDNIGHT CANDY CLUB. A playful confectionery box brand inspired by late-night adventures, nostalgia and the excitement of discovering hidden treasures. Combining bold packaging, nostalgic flavours and a mischievous cast of candy loving characters (who run the show), the brand transforms sweets into an immersive and imaginative world for all ages. Alongside the confectionery boxes, the cast of characters feature on collectable sticker sheets and character cards, bringing them further to life. Designed to feel vibrant, a little weird and full of personality. Midnight candy club celebrates the joy, curiosity and escapism that sweets can bring.
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Retail POS refresh | Enhancing the experience
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PALOMA. A Mediterranean holiday residence, designed to be a refined and calming retreat. In designing for this brief, I wanted everything to feel light, with lots of natural materials and textures throughout, while still incorporating colourful touches such as the terracotta-inspired flooring. The logo design is inspired by traditional Mediterranean tile patterns and the colours used to connote sand, sea and sun. My many years in the hospitality industry helped a lot with this brief, particularly with the spacing within the residence mockups. Mockup photos generated by ai, logo and branding design by me.
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MILKISH. A Plant based milk brand with simple ingredients and playful personality. As a mock brief, this pushed me out of my comfort zone a lot, and I had a lot of fun experimenting with the design of the cartons and the character. I wanted everything to feel cohesive, instantly recognisable while using a variation of colour scheme to identify each type of milk. I typically work within beauty, skincare or fashion so this was a fantastic flex of my creative muscles and skills. Final mock-ups produced using AI, all designs are my own.
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