PALOMA. A Mediterranean holiday residence, designed to be a refined and calming retreat.
In designing for this brief, I wanted everything to feel light, with lots of natural materials and textures throughout, while still incorporating colourful touches such as the terracotta-inspired flooring.
The logo design is inspired by traditional Mediterranean tile patterns and the colours used to connote sand, sea and sun.
My many years in the hospitality industry helped a lot with this brief, particularly with the spacing within the residence mockups.
Mockup photos generated by ai, logo and branding design by me.
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MILKISH. A Plant based milk brand with simple ingredients and playful personality.
As a mock brief, this pushed me out of my comfort zone a lot, and I had a lot of fun experimenting with the design of the cartons and the character. I wanted everything to feel cohesive, instantly recognisable while using a variation of colour scheme to identify each type of milk.
I typically work within beauty, skincare or fashion so this was a fantastic flex of my creative muscles and skills.
Final mock-ups produced using AI, all designs are my own.
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KARMAE is a celestial fragrance brand rooted in ritual, softness, and emotional presence.
Gender-less and dreamlike, it translates planetary and lunar inspiration into a light, sensory world through fragrance, packaging, and identity.
Product mock-ups made using AI to refine original designs.
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Wild Luxe is an original concept brand that is centred on female sensuality and confidence.
It turns lingerie into a celebration of feminine power rather than a means of external validation.
It is designed to feel intimate, confident, luxurious, and push into the darker power of femininity.
Mock-up images designed using AI.